Franchising and Development

Our mission is to build regional wine and spirits superstores that lead the industry in selection, service and success, by setting every new Franchisee/Client on an efficient and informative path to realizing the dream of operating a rewarding and profitable business.

Wine & Spirits Retail Marketing, Inc. is a unique entity – a franchising and entrepreneurial venture with success built-in.

We provide expert guidance through all of the decision-making and planning phases.

The phases of starting a Wine and Spirits business of your own are:

  • Licensing

  • Site selection and acquisition or lease

  • Site development and other pre-opening requirements

  • Initial training

  • Opening the store

  • Store operations, Sales and Marketing

From the start, you will meet with our Operations, Marketing, and Finance professionals for a complete overview of our services. Once your Franchise/Location is established, we'll conduct annual business reviews to chart your progress, and suggest opportunities and recommendations for the upcoming year. We are also available for progress meetings and updates throughout the year as needed.

Operations Services

  • Staffing - Professional staffing and interviewing, background checks and on-going performance evaluations are combined with training, regulatory compliance, Management/Assistant Management training for advancement and staff development to create a winning team.

  • Point-of-purchase management - Windows, shelf, and display fixtures, store design, and complete point-of-purchase system setup and maintenance.

  • Inventory - 'Spaceman' technology software for shelf sets, increased product movement, and profitability, complete bi-annual store inventory evaluation, and ongoing control audits. We are the only Wine & Spirits retailer on the east coast with the 'Spaceman' system (used by Coca-Cola and Proctor & Gamble) in place.

Marketing Services

E-mail blast
  • Conduct demographic studies to ensure proper mix and competitive activity.

  • Produce advertising layouts, design and programs for high impact campaigns.

  • Supplier and Wholesaler meeting for product introductions & quarterly business reviews.

  • Education to expand product knowledge, sales techniques, merchandising and classes with expert guest speakers.

  • Schedule promotions including Seminars, open to the public with tastings and expert educators.

  • A schedule of e-mail blasts.

To learn more about our services please view our Franchising Presentation.

Woman selecting wine

In September of 1974, Wine & Spirits Retail Marketing, Inc. President, John Haronian, opened his first liquor store, Douglas Liquors in North Providence. John founded a franchising company, Wine & Spirits Retail Marketing, Inc. that franchises three models – The Douglas Group, People's Liquor Warehouse, and Wines & More of North America.

Now, with over 20 locations, Wine & Spirits Retail Marketing, Inc. is considered one of the fastest growing companies of its kind in the industry. Viewed as a highly innovative organization, we take pride in our ability to transform an empty space into a successful new business venture in just a matter of weeks.

It is with teamwork and enduring partnerships that we are able to offer this, and other valuable services, to our franchisees and clients.

If you'd like to learn more
and a representative will get back to you promptly!

1405 Douglas Avenue, North Providence, Rhode Island 02904
(401) 353-4400 | Fax (401) 353-4469